Pricing

Every plan includes a 14-day free trial. Start fast, learn what your users really think, and scale to richer interviews when you're ready.

14-day Trial

Try all Starter features free for 14 days. No credit card required.

Free

  • 2 projects

  • 1 seat

Pro

Scale your insights with more active projects and team seats.

$89

/ month

Billed monthly

  • 5 projects

  • 3 seats

Business

Run high-volume studies with advanced project controls.

$149

/ month

Billed monthly

  • 10 projects

  • 10 seats

See how much you'll save

Compare what you spend on manual customer interviews today with what Diaform Pro costs. The math speaks for itself.

20
050100
30 min
15 min30 min60 min
$
Current monthly cost20 x 0.5 hrs x $50 = $500/mo
With Diaform Pro$89/mo
You save$411/mo

Pricing questions, answered

Everything you need to know about Diaform plans, usage caps, and how billing works when you scale AI-led interviews.

What does the 14-day Trial plan include?

The 14-day Trial plan is built for fast experiments—150 AI-led conversations per month, 2 live agent, up to 6 scripted questions, and 30,000 knowledge tokens so your interviewer knows what it's talking about. You also keep a branded share link on *.diaform.io.

When should I upgrade to Starter, and how much does it cost?

Starter unlocks 150 monthly interviews, 2 simultaneous projects, 1 workspace seats, 10 questions, and 30,000 knowledge tokens. Advanced analytics (conversation sentiment plus keyword/topic insights) are also included. Pricing is $29/month (regularly $49).

How does Diaform count AI conversations for billing?

We start counting the moment someone starts a conversation via your unique /c/[conversationId] link. Follow-up probes, retries, voice inputs, and summaries stay inside that single conversation, so you only consume one credit per respondent.

Do unused conversations roll over each month?

Conversation credits reset on the first day of every billing cycle and do not roll over. This keeps forecasting simple and lets you right-size capacity—upgrade to Pro or contact us for a custom plan if you consistently hit the cap.

Can my team collaborate on the same workspace?

Yes. The Free plan includes 1 seat for the workspace owner. Starter expands that to 1 seats so product, research, and success teams can co-edit projects, review transcripts, and export summaries together.

What happens if I exceed my plan limits?

We notify you in-app and via email as you approach the quota. Interviews in progress will continue through the end of the billing period, and you can either upgrade immediately, schedule a higher plan with our team, or pause new links until the counter resets.

How does annual billing work, and how much do I save?

Every paid plan offers an annual billing option that saves you roughly two months compared to paying monthly. You can toggle between monthly and annual billing on this page before choosing a plan. Annual subscriptions are billed once per year, and the per-month equivalent is shown on each card so you can compare easily. If you need a custom enterprise agreement, reach out to hello@diaform.io.

How do knowledge uploads work across plans?

14-day Trial lets each project store up to 30,000 tokens of knowledge so follow-up questions stay grounded in your product facts. Starter raises that to 30,000 tokens, making room for long-form briefs, onboarding decks, and FAQ docs without trimming context.

Why teams choose Diaform

See how Diaform stacks up against the tools you already know.

FeatureDiaformGoogle FormsTypeformManual
AI follow-up questionsYesNoNoYes (human)
Automatic summariesYesNoNoNo
Sentiment analysisYes (Pro)NoNoNo
Voice/audio interviewsYesNoNoYes
Setup time3 min10 min20 minHours
Cost per interview~$0.20Free$0.50+$50+
Scales to 500+YesLimitedExpensiveNot feasible
Smart automationsYesNoLimitedNo

Ready to upgrade your feedback loop?

Stop guessing why users leave. Start an automated interviewer in seconds and get the deep insights of a Zoom call at the scale of a survey.

14-day free trial · No credit card required · Setup in 30 seconds