Moderated sessions are slow
A week to recruit, a week to schedule, a day to run 5 sessions. Meanwhile the feature shipped and the next one is already in review.
Diaform is a usability testing platform that lets you collect feedback from users at the exact moment of friction: onboarding, first task, or checkout. AI-led sessions capture task-based usability feedback, IA and edge-case friction, and the "why" a static survey would miss.
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A week to recruit, a week to schedule, a day to run 5 sessions. Meanwhile the feature shipped and the next one is already in review.
Heatmaps and click-tracking show you where users struggled, but not why. You end up speculating about the reason, not acting on it.
A survey a week after a failed task gets you 'the app is confusing'. In the moment, the user could have told you exactly which button they expected to work.
The AI probes a user right after they attempt a task, surfacing the exact step where the UI broke, not a generic 'it was confusing'.
Static forms accept vague answers. Diaform spots them and asks intelligent follow-up questions to uncover the root cause.
Real conversations can unfold in infinite, unpredictable directions — too many to map into a logic tree. Diaform doesn't build one; it just responds to each answer naturally, the way a person would.
No login walls or scheduling links. Your audience starts instantly in their browser. No signup required. Works on any device.
Drop the link into onboarding emails, failure states, cart abandonment flows, or post-task prompts. Capture the experience while users can still describe it.
When a user writes 'it didn't work', the AI asks what they expected, what they tried, and what happened instead. Three short follow-ups often pinpoint the exact UI element that failed.
Users can describe what happened out loud, which tends to surface detail they'd never type. Especially useful for mobile and post-checkout flows.
Every session gets tagged (navigation, copy, speed, state, error) with a severity signal. Across sessions, you get a ranked list of the patterns hurting the product.
Each session returns a summary with the steps the user tried, where they got stuck, and the fix they implicitly asked for. Ship-ready for a design review.
Mobile, tablet, desktop, the conversation runs in-browser with no app install and no signup. A link is all you need.
Decide where to capture feedback, first-run onboarding, after a failed task, checkout abandonment, post-release prompts. The earlier in the struggle, the richer the response.
Write the questions you want answered and upload the relevant product context. The AI uses them to stay grounded in your actual UI.
Embed in an email, in-app prompt, release note, or error state. Each user gets a private 1:1 session on their own device.
Per-session friction tags and summaries populate immediately. Across sessions, you get a ranked pattern view that makes the priority obvious.
Cover the same usability testing techniques a traditional platform supports, without the scheduling tax.
Give users a task, let them attempt it, then trigger the AI conversation right after. Capture what they expected, what worked, and what broke, task by task.
Trigger after first login or first project setup. Get the early friction before it becomes churn, while the user still remembers the exact confusing step.
Fire on cart abandonment or after a failed payment. The AI captures what stopped the user, pricing clarity, trust signals, form friction, or something you'd never have guessed.
Put a Figma link, a mockup image, or a prototype URL in front of users and let the AI walk them through it. Get usability reactions before you commit engineering.
After a feature ship, prompt users who've touched the new flow. Catch the regressions and confusion your staging QA didn't surface.
Run a consistent AI-led conversation before and after a redesign. Compare response summaries, sentiment, and transcripts to investigate how reported friction changed.
The practical details behind setting up, running, and scaling this kind of research with Diaform.
AI usability testing uses an AI agent to ask participants what they tried, what they expected, and where they got stuck. Diaform returns a structured response and transcript for each session; it does not record the screen or automatically combine sessions into a usability report.
Explore the other ways Diaform can turn a static request for feedback into a useful conversation.
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