Open text stays shallow
A response such as "checkout was confusing" identifies a symptom. Without a follow-up, you still do not know which step failed or what the respondent expected instead.
Diaform turns a shareable survey link into an adaptive AI conversation. Respondents answer by voice or text, the AI probes vague or important points, and your team reviews the full transcript with structured response analysis.
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A fixed form can record an answer, but it cannot notice when the answer raises a better question.
A response such as "checkout was confusing" identifies a symptom. Without a follow-up, you still do not know which step failed or what the respondent expected instead.
Logic rules work for known choices. They cannot anticipate every objection, unexpected use case, or phrase a customer might introduce in an open answer.
A CSV of free text pushes the real work downstream. Teams need a readable response summary and the original evidence together, without losing traceability.
Watch what happens when the AI hears 'it's fine', it asks the follow-up a form never would, and the answer gets specific fast.
Static forms accept vague answers. Diaform spots them and asks intelligent follow-up questions to uncover the root cause.
Real conversations can unfold in infinite, unpredictable directions — too many to map into a logic tree. Diaform doesn't build one; it just responds to each answer naturally, the way a person would.
No login walls or scheduling links. Your audience starts instantly in their browser. No signup required. Works on any device.
The product conducts the conversation, preserves the raw response, and organizes each completed session for review.
The AI reads the current answer and can probe for an example, clarify an ambiguous point, or move on when the question has been answered.
Respondents can speak or type from a modern browser without creating an account. Your project controls the questions, context, tone, and presentation.
The message history stays connected to the questions you planned, so your team can inspect what was asked, the follow-up, and the respondent's answer.
Completed conversations include summaries, sentiment, answer confidence, and optional notable quotes alongside the transcript. Routine values are not forced into a quote section.
Review responses by date, status, and sentiment, inspect activity and geography, or export conversation data for analysis outside Diaform.
Configure actions such as a relevant Slack notification or follow-up step when the conversation reaches a condition your team cares about.
Start with the same research goal you would use for a survey, then give the researcher enough context to ask useful follow-ups.
Write the questions that must be covered, set the researcher instructions, and add relevant written or file context. Keep the study focused enough to finish naturally.
Test both voice and text, try a vague answer, and check whether the follow-up stays within the study goal before publishing the project.
Send the public link in email, place it in your product or website, or use it in a customer workflow. Respondents do not need a Diaform account.
Read the overall summary, inspect answer-level sentiment and confidence, check any notable quote against the transcript, and export when you need further analysis.
Use an adaptive conversation when the reason behind an answer matters more than collecting another field.
Ask what worked or failed, then probe the exact screen, expectation, workaround, or consequence instead of stopping at a satisfaction score.
Let a customer explain the decision in their own words and ask for the event, alternative, or unmet expectation behind the selected reason.
Conversation new or stalled users about the point where setup became clear, confusing, or no longer worth completing.
Add a conversation link to the thank-you page or order email to learn why someone bought and what almost stopped the purchase.
Collect an initial reaction, then ask what wording, promise, or concern shaped it without scheduling a moderated call for every participant.
Run a focused qualitative check with your own audience when a live conversation is too slow but a fixed questionnaire would miss the explanation.
Use a conventional form for predictable fields and high-volume measurement. Use an AI conversation when open-ended depth is the objective.
The practical details behind setting up, running, and scaling this kind of research with Diaform.
The label covers two different products. Some tools use AI to draft survey questions or analyze collected answers. Diaform uses AI to conduct the respondent conversation as well, including contextual follow-up questions based on what the person just said.
Explore the other ways Diaform can turn a static request for feedback into a useful conversation.
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