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Product surveys
Replace your quarterly product survey with a dynamic one. Capture the why behind every rating, not just the score.
AI Survey Tool With Follow-Ups
The AI survey tool that actually asks follow-ups.
Diaform is an AI survey tool that runs structured conversations instead of static forms. When someone writes "it was fine", the AI asks what specifically felt okay — and what would have made it great. You get the depth of a user interview, at the scale of a survey.
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1,500+
Average setup time
15 min
Average team rating
4.9 / 5
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Overview
An AI survey tool that actually digs into the answer
Most "AI survey tools" are a chatbot skin over a Google Form. They still ask five questions in sequence, still accept "idk" as a valid answer, still hand you a spreadsheet to clean up. Diaform is different: the AI reads each response in real time and decides whether to probe, clarify, or move on.
Someone writes "the checkout was confusing." A static form logs it and moves on. Diaform asks "which part felt confusing — was there a step where you almost stopped?" and you learn the pricing page was the problem. Multiply that across every respondent, and you stop collecting data you can't use.
The problem with static surveys
01The problem
Shallow answers kill your open-text data
"Fine", "ok", "idk", "no comment" — static surveys invite shallow answers because the form has no way to ask "why". A third of your open-text column is noise.
02The problem
Branching logic can't cover real responses
However many paths you design, users will say something you didn't plan for. Classic forms either drop the response or funnel it into a generic bucket.
03The problem
Synthesis is a manual tax
Even when open-text answers are good, someone still has to code them into themes. That's usually the job that gets skipped — and the survey becomes decoration.
What makes Diaform different from other AI survey tools
Feature · 01
The AI asks the follow-up
Not a pre-programmed 'please elaborate'. A real follow-up based on what the respondent actually said — different for every answer.
Feature · 02
No branching flowcharts
You don't design paths. The AI adapts to each response on the fly and steers back to your goals when it has what it needs.
Feature · 03
Voice or text
Respondents can speak naturally or type. Voice answers are usually 2-3× longer and more candid — especially for sensitive or emotional topics.
Feature · 04
Auto-synthesis
Every response comes back with a summary, sentiment, and themes. Across a survey you get clusters and the quotes worth sharing — no manual coding.
Feature · 05
Share one link, anywhere
Drop the link in email, in-app, Slack, or a churn flow. Any device, any browser, no account required.
Feature · 06
30+ languages
The AI runs surveys in your respondents' native language and summarizes back to English for your team. Global research, no translators.
A survey that actually asks follow-ups
Watch what happens when the AI hears 'it's fine' — it asks the follow-up a form never would, and the answer gets specific fast.
Glacier Fitness
Interview Questions
How's the app working for you
Describe it in one sentence
What would make you cancel
Progress0 / 3
You define the base questions.
Diaform handles follow-ups automatically.
How the AI survey tool works
- 1
Write your questions + context
Add the questions you want answered and upload product context so the AI can reference your features, pricing, and roadmap mid-conversation.
- 2
Share one link
Send via email, embed in-app, drop in Slack, or paste in a churn flow. Every respondent launches their own session.
- 3
AI asks the follow-ups
Each answer gets a real-time probe if it's vague or interesting. The AI closes gracefully when it has what you asked for.
- 4
Review synthesized results
Per-response summary, theme tags, and sentiment arrive instantly. Across the survey you get clusters, top quotes, and trend charts.
What AI surveys replace
02
Churn and exit surveys
When someone cancels, skip "why are you leaving?" with five checkboxes. Get the real reason — and catch the saveable ones.
03
Onboarding and activation surveys
Trigger a conversation at key onboarding moments. Find out why a new user stalled before they churn.
04
Post-purchase feedback
Fire the survey right after checkout. Voice responses capture the emotional bit you can turn into a testimonial.
05
Customer research pulses
Quick, lightweight studies — validate an idea, test messaging, gather reactions. Answers arrive with depth attached.
06
Employee and internal surveys
Run engagement or retro surveys with real follow-ups. The AI probes on 'what would you change' so the answers are actionable.
Static surveys vs. AI surveys with follow-ups
Without Diaform
Typeform, Google Forms, SurveyMonkey
- Same question for everyone
- Open-text answers stay shallow
- Branching logic for a few paths only
- You code the themes yourself
- Voice responses not supported
With Diaform
Diaform
- Unique follow-ups for each respondent
- Real probing gets real answers
- AI adapts to any response — no paths to design
- Summaries, themes, and quotes generated for you
- Voice + text, on any device
FAQ
Frequently asked questions
Q
What is an AI survey tool?
An AI survey tool uses an AI model to conduct the survey — not just to analyze the results afterwards. The best AI survey tools read each response in real time and decide whether to ask a follow-up, clarify, or move on — which unlocks the depth of a research interview in a format that feels like a survey.
Q
Is this a replacement for Typeform, Google Forms, or SurveyMonkey?
For most use cases, yes — especially anything involving open-ended questions where you want real answers. Diaform also handles structured data (scales, multiple choice) but adds the conversational layer classic form builders can't.
Q
Can respondents answer with their voice?
Yes. Voice input is built in. The AI also speaks back with a human-sounding voice — natural flow, emphasis, and pauses — so the experience feels like a real interview rather than a chatbot.
Q
How much deeper are the responses, really?
In the use cases customers care about most — churn, onboarding, product feedback — respondents give 3-5× longer answers on average, because they're being asked specifically about what they said. Fewer 'fine's, more 'this specific step confused me because X'.
Q
Can I still export structured data?
Yes. Each conversation produces structured fields (question by question) and an auto-generated summary. You can export to CSV or connect to your BI stack for quant analysis.
Q
Does it work on mobile?
Yes. Surveys run in any modern browser on mobile, tablet, or desktop. No app, no download, no signup for respondents.
Q
How many languages does it support?
Diaform supports 30+ languages. The AI survey runs in the respondent's native language and produces summaries in English for your team.
Explore more
Dive into the other ways Diaform can power your research.
AI user research platform
When you need the depth of a full moderated research interview — probing, adaptation, and synthesis in one link.
Churn surveys
Turn exit surveys into AI-led cancel interviews that capture the real reason — and the saveable ones.
Onboarding feedback
Catch onboarding friction in the moment with AI surveys triggered at the milestones that matter.
Ready to upgrade your feedback loop?
Stop guessing why users leave. Start an automated interviewer in seconds and get the deep insights of a Zoom call at the scale of a survey.
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