Nobody follows up on the answers
Automated sending fills your inbox with "it was fine". Following up on each vague answer manually would take a full-time researcher, so nobody does, and the depth is lost.
Survey automation that automates the hard part.
Most survey automation means auto-sending the same static form. Diaform automates what actually takes your time: asking the follow-up, reading the answers, summarizing the results, and delivering them to your team, for every response, without you in the loop.
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What manual survey work actually costs
Analysis backlogs kill the loop
Open-text responses queue up for a manual reading pass that keeps slipping. By the time someone tags the themes, the quarter has moved on.
Urgent responses wait with the rest
The furious enterprise customer and the mildly content freelancer land in the same spreadsheet row. Without automated triage, the difference surfaces too late.
What Diaform automates
01
The follow-up question
The AI probes every vague or interesting answer in real time, automatically, on every single response. The depth a human moderator adds, without the human hours.
02
The analysis pass
Summaries, sentiment, and answer confidence are generated for every completed conversation. No reading backlog, no manual tagging step.
03
The triage
Every completed conversation posts to Slack with its sentiment, key insights, and a link to the response, so the furious customer stands out the same day.
04
The send
The respondent invite API creates a targeted link for each person, with their email or customer ID attached, straight from your own systems. No manual send step.
05
The language barrier
Conversations run in 30+ languages automatically, with results summarized back for your team. Global feedback without a translation workflow.
06
The data handoff
Webhooks push responses into your stack as they complete; CSV export covers the ad-hoc pulls. The spreadsheet updates itself, effectively.
Set it up once, it runs on every response
- 01
Configure the conversation
Questions, goals, business context, and how deep the AI should probe. This is the only manual step, and it takes minutes.
- 02
Wire the link into your journey
Drop the link into lifecycle emails, post-purchase pages, cancel flows, or embed it in-product. Any tool that can send a link can trigger the survey.
- 03
Conversations run themselves
Every respondent gets a live AI conversation with adaptive follow-ups, by voice or text, whenever they arrive, at any volume.
- 04
Results arrive analyzed
Summaries and sentiment per response, aggregate analytics across them, a Slack notification as each one completes, and webhooks for the rest of your stack.
Automated survey loops teams run on Diaform
Always-on post-purchase feedback
Every order triggers a short conversation. Themes accumulate in analytics; each completed response posts to Slack with its sentiment, so support sees a bad experience while the order is still recent.
Automated churn conversations
Every cancellation gets a real exit conversation that captures the reason in the customer's own words, whether it happens at 2pm or 2am.
Recurring NPS with automatic depth
The score collection stays scheduled; the "why" conversation happens automatically after every score, no analyst required.
Trial-end feedback loops
Trials that don't convert trigger a conversation about what was missing, and the answers arrive summarized into a weekly picture.
Onboarding pulse at scale
Day-7 conversations with every new signup surface activation friction continuously, not once a quarter when someone runs a project.
Release feedback on autopilot
Each launch email links a feedback conversation. Reaction themes are readable days after ship, while iteration is still cheap.
Standard survey automation vs. Diaform
Standard survey automation
- Automates the send, the survey itself stays static
- Shallow answers get logged, never probed
- Open text waits for a manual analysis pass
- All responses treated equally, triage is manual
- Insight lags weeks behind collection
Diaform
- Automates the conversation: adaptive follow-ups per answer
- Every response probed, by voice or text, in 30+ languages
- Summaries, sentiment, and analytics generated automatically
- Sentiment on every response, posted to Slack on completion
- Insight available the moment a response completes
Frequently asked questions.
The practical details behind setting up, running, and scaling this kind of research with Diaform.
Broadly, using software to run surveys without manual effort. Most tools automate distribution and reminders. The fuller version, what Diaform does, also automates the follow-up questioning during each response, the analysis of every answer, and the delivery of every completed response to Slack or your own tools via webhooks.
More conversations your team can run.
Explore the other ways Diaform can turn a static request for feedback into a useful conversation.
Your customers have more to say.
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