Start with the actual bottleneck
Recruitment, moderation, in-product feedback, and analysis are different jobs. Replacing the wrong one creates more work, not less.
01You cannot reach the right participants
Choose User Interviews, Respondent, Prolific, or another panel when finding and screening people is the constraint. Diaform does not replace participant recruitment.
02You cannot moderate enough conversations
Choose an AI-led conversation tool when you already have an audience but scheduling and conducting every session limits the number of conversations you can run.
03You need feedback inside the product
Choose an in-product research product when the trigger and interface inside your app matter more than a standalone conversation link.