Quant data without the why
Mixpanel and Amplitude show that 38% of users drop off at step three. They can't tell you that the copy was confusing, the price felt wrong, or they were waiting for a teammate to approve.
Talk to 100 customers a week. Without booking a single call.
Diaform runs AI-led conversations for your product team. Drop a link into a feature flag, an email, or a churn flow, and get the "why" your dashboards can't answer, at the scale your roadmap actually needs.
14-day free trial · No demo required
Where product managers get stuck
Zoom conversations don't scale
Five conversations per feature is the budget most PMs get. That's enough to hear an opinion, not enough to make a confident roadmap call. And recruitment alone eats a week.
Scoring features without customer voice
RICE, MoSCoW, ICE, every framework assumes you actually know what customers value. Without recent qualitative input, you're scoring your own assumptions.
What product managers get from Diaform
01
Feature validation in days, not sprints
Drop a link into a beta cohort. The AI walks each user through the new flow, asks what felt off, and you get clustered themes the next morning.
02
The why behind every Mixpanel chart
Pair quant funnels with an AI follow-up triggered at the drop-off step. Stop guessing what step three means.
03
Roadmap research at scale
Run a single conversation across 200 customers to compare three opportunity areas. Get real prioritization input, not the loudest sales account.
04
Mid-conversation automations
Configure the AI to ping your Slack when a power user mentions a missing feature, capture an email, or offer a follow-up call.
05
Per-project knowledge base
Upload your PRDs, pricing, and roadmap so the AI can ask informed follow-ups, and answer customer questions accurately mid-conversation.
06
Synthesis you actually use
Every completed conversation comes back with a summary, sentiment, answer confidence, and optional notable quotes alongside the transcript.
Jobs PMs run on Diaform
Feature validation
Test a concept or beta with target users in their own words. Find friction before you ship.
NPS follow-up
Auto-trigger a conversation after every NPS submission. Stop staring at a 7 with no comment.
Churn diagnosis
Drop the link into your cancel flow. Catch the saveable accounts and the patterns behind the leavers.
Prioritization research
Ask the same trade-off question across hundreds of customers. Build your quarter on real signal.
Post-launch feedback
Trigger a pulse 7 days after a release. Catch regressions and confusion while it's still fresh.
Persona refresh
Run a quarterly study to keep your ICP definitions tied to who's actually buying and renewing.
Frequently asked questions.
The practical details behind setting up, running, and scaling this kind of research with Diaform.
Diaform is the qualitative layer your analytics stack is missing. Mixpanel shows you the drop-off; Diaform tells you why it happened. Most PMs trigger a conversation link from the same event that fires their funnel chart.
More conversations your team can run.
Explore the other ways Diaform can turn a static request for feedback into a useful conversation.
Your customers have more to say.
Get an AI feedback agent that listens, follows up, and turns every conversation into answers your team can act on.
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