Typeform makes static forms feel friendly. Diaform skips the form entirely, an AI agent asks, listens, follows up, and synthesizes. Same one-link distribution, very different depth.
14-day free trial · No demo required
Side by side
Conversation format
Diaform runs a real conversation, the AI listens, decides what to probe, and adapts question order to each respondent.
Typeform asks pre-written questions one at a time with optional logic jumps. Polished, but every respondent gets the same script.
Follow-up questions
Pick a probing intensity (1, 3, or 5) and the AI generates follow-ups based on the actual answer it just received.
No AI follow-ups. You can branch on a multiple-choice value, but Typeform never reads an open-text answer and digs deeper.
Voice support
Voice input via Whisper plus a natural ElevenLabs voice for the AI. Voice answers are typically 2-3× longer than typed ones.
Text input only. No voice answers from respondents and no spoken AI-led conversations in the form itself.
Response analysis and transcript
Per-conversation summaries, sentiment, answer confidence, and optional notable quotes are generated alongside the transcript.
Raw responses export to a spreadsheet. Some recent AI add-ons summarize fields, but coding open-text into themes is on you.
Mid-conversation automations
13 topic + 5 sentiment triggers fire actions in flow: alert Slack, capture email, offer a discount code, book a meeting, redirect.
Logic jumps and post-submit integrations exist, but no AI-driven mid-flow actions based on what the respondent is saying.
Branded form polish
Branded subdomain by default and custom domain on Business and Enterprise. Clean, conversational UI tuned for conversation depth, not landing-page polish.
Industry-leading form aesthetics, typography, transitions, and theme system that designers love. The polish bar for static forms.
Native integrations marketplace
CSV export and HMAC-signed webhooks (3 on Trial and Starter, 5 on Pro, 10 on Business, custom on Enterprise) feed any stack. Native integrations roadmap is short today.
Hundreds of native integrations, HubSpot, Mailchimp, Salesforce, Zapier, Notion, Google Sheets, built up over a decade.
Embedded payments
Diaform doesn't process payments, it's a conversation tool, not a checkout. Use Typeform or Stripe for payment forms.
Built-in Stripe integration lets you collect payments inside the form. Solid pick for paid-signup and donation flows.
Languages
Runs conversations in 30+ languages with respondent-native conversation and English summaries back to your team.
Form translations available, but every respondent still answers the same static script in their selected language.
Pricing
14-day trial. Starter $49/mo ($40/mo annual), Standard $89/mo ($74/mo annual), Pro $199/mo ($165/mo annual), and Business $499/mo ($415/mo annual). Enterprise is custom.
Basic ~$25/mo, Plus ~$50/mo, Business ~$83/mo (annual). Response caps tighten as you go down the price ladder.
Best for
Churn conversations, onboarding feedback, concept tests, JTBD, anywhere the answer is a story, not a checkbox.
Lead capture, signup forms, payment forms, NPS, anywhere the questions are fixed and answers are structured fields.
Conversation format
Diaform runs a real conversation, the AI listens, decides what to probe, and adapts question order to each respondent.
TYPEFORM
Typeform asks pre-written questions one at a time with optional logic jumps. Polished, but every respondent gets the same script.
Follow-up questions
Pick a probing intensity (1, 3, or 5) and the AI generates follow-ups based on the actual answer it just received.
TYPEFORM
No AI follow-ups. You can branch on a multiple-choice value, but Typeform never reads an open-text answer and digs deeper.
Voice support
Voice input via Whisper plus a natural ElevenLabs voice for the AI. Voice answers are typically 2-3× longer than typed ones.
TYPEFORM
Text input only. No voice answers from respondents and no spoken AI-led conversations in the form itself.
Response analysis and transcript
Per-conversation summaries, sentiment, answer confidence, and optional notable quotes are generated alongside the transcript.
TYPEFORM
Raw responses export to a spreadsheet. Some recent AI add-ons summarize fields, but coding open-text into themes is on you.
Mid-conversation automations
13 topic + 5 sentiment triggers fire actions in flow: alert Slack, capture email, offer a discount code, book a meeting, redirect.
TYPEFORM
Logic jumps and post-submit integrations exist, but no AI-driven mid-flow actions based on what the respondent is saying.
Branded form polish
Branded subdomain by default and custom domain on Business and Enterprise. Clean, conversational UI tuned for conversation depth, not landing-page polish.
TYPEFORM
Industry-leading form aesthetics, typography, transitions, and theme system that designers love. The polish bar for static forms.
Native integrations marketplace
CSV export and HMAC-signed webhooks (3 on Trial and Starter, 5 on Pro, 10 on Business, custom on Enterprise) feed any stack. Native integrations roadmap is short today.
TYPEFORM
Hundreds of native integrations, HubSpot, Mailchimp, Salesforce, Zapier, Notion, Google Sheets, built up over a decade.
Embedded payments
Diaform doesn't process payments, it's a conversation tool, not a checkout. Use Typeform or Stripe for payment forms.
TYPEFORM
Built-in Stripe integration lets you collect payments inside the form. Solid pick for paid-signup and donation flows.
Languages
Runs conversations in 30+ languages with respondent-native conversation and English summaries back to your team.
TYPEFORM
Form translations available, but every respondent still answers the same static script in their selected language.
Pricing
14-day trial. Starter $49/mo ($40/mo annual), Standard $89/mo ($74/mo annual), Pro $199/mo ($165/mo annual), and Business $499/mo ($415/mo annual). Enterprise is custom.
TYPEFORM
Basic ~$25/mo, Plus ~$50/mo, Business ~$83/mo (annual). Response caps tighten as you go down the price ladder.
Best for
Churn conversations, onboarding feedback, concept tests, JTBD, anywhere the answer is a story, not a checkbox.
TYPEFORM
Lead capture, signup forms, payment forms, NPS, anywhere the questions are fixed and answers are structured fields.
When a respondent writes "it was fine", Typeform moves on. Your open-text column fills with shallow answers nobody can act on.
Every path you didn't pre-design ends in a generic bucket. Real users say things you didn't plan for, and the form has nowhere to put it.
Typeform hands you a spreadsheet. Coding open-text into themes is the job that always gets skipped, and the survey becomes decoration.
Pick a probing intensity (1, 3, or 5 follow-ups) and the AI decides per answer whether to dig in or move on.
Respondents can speak, voice answers run 2-3× longer. Whisper input plus an ElevenLabs voice make it feel like a real conversation.
Each completed conversation includes summaries, sentiment, answer confidence, and optional notable quotes alongside the transcript.
13 topic triggers and 5 sentiment triggers fire actions mid-conversation: alert Slack, offer a discount, ask for an email, book a meeting.
Upload product docs (up to 50k tokens) so the AI can reference your features, pricing, and roadmap inside the conversation.
The AI runs conversations in the respondent's native language and reports back to your team in English.
Reach for Typeform when the questions are fixed and the answer is a number, an email, or a credit card, lead capture, signup forms, payment flows, simple NPS. It also shines as a polished marketing-page embed with deep HubSpot, Mailchimp, and payment-processor integrations where open-ended depth isn't the point.
Pick Diaform for churn conversations, onboarding feedback, concept tests, and jobs-to-be-done work—anywhere the answer is a story rather than a checkbox. Each completed response includes the transcript, summaries, sentiment, answer confidence, and optional notable quotes.
The practical details behind setting up, running, and scaling this kind of research with Diaform.
For any flow with open-ended questions, yes. Diaform also handles structured fields (scales, multiple choice), but adds the conversational AI layer Typeform doesn't have. For pure lead-gen or payment forms, Typeform is still a great pick.
Explore the other ways Diaform can turn a static request for feedback into a useful conversation.
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