Friendly presentation, rigid substance
One-question-at-a-time changes pacing, not behavior. The form can't clarify, can't probe, and can't handle the answer that doesn't fit the field.
Conversational forms with a brain behind them.
The first generation of conversational forms made static fields feel friendlier, one question per screen, a chattier tone. Diaform is the second generation: a form that actually listens, asks the follow-up your best teammate would, and hands you the structured result.
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The ceiling of first-generation conversational forms
Logic jumps are hand-built and brittle
Simulating responsiveness means designing every branch in advance. Each new path multiplies maintenance, and respondents still fall through the cracks.
Questions from respondents go nowhere
Real conversations run both ways. When a respondent needs clarification mid-form, a static form has nothing to say, and an abandoned session follows.
What a Diaform conversational form does
01
Listens before it asks
The AI reads each answer in context and decides what comes next: clarify, probe deeper, or move on. No pre-built branches, no dead ends.
02
Answers back
Give it your docs, pricing, and policies, and it handles respondent questions mid-form accurately, instead of losing the session.
03
Voice or text, either way
Respondents type or talk, and switch anytime. Voice answers run 2-3× longer, which matters most on exactly the questions you care about.
04
Structured results, not chat logs
Every completed form returns a summary, sentiment, answer confidence, and transcript, readable in seconds, exportable to CSV, pushable via webhooks.
05
Acts mid-form when it should
Configured triggers let the form offer a discount, share a link, or book a meeting the moment the conversation warrants it.
06
Lives wherever your forms live
Share as a link, embed it in your site, or run it on your own domain. 30+ languages out of the box.
How it works
- 01
Define the form as goals, not fields
Tell the AI what you need to learn and what it should know about your business. Minutes of setup, no branch-building.
- 02
Share or embed
One link works in emails, websites, QR codes, and in-product surfaces. Custom domains keep it fully on-brand.
- 03
The AI runs each session
It works through your questions conversationally, probing and clarifying as needed, and wraps up once the goals are met.
- 04
Collect structured responses
Summaries, sentiment, and analytics arrive automatically; Slack alerts and webhooks route what needs routing.
Where conversational forms outperform static ones
Contact and inquiry forms
Instead of routing "other" inquiries to a shared inbox, the form clarifies what the person needs and captures the context support will ask for anyway.
Lead qualification
The form asks the discovery questions a rep would: use case, timeline, stack, constraints, and hands sales a summarized, qualified lead.
Applications and intake
Job applications, program intakes, onboarding questionnaires, anywhere the interesting answer is a paragraph the static field would have flattened.
Customer feedback
Feedback forms whose open questions get probed in the moment, the difference between "it was fine" and a usable answer.
Registrations with context
Event and waitlist signups that also learn why people came, what they hope to get, and what would make it worth their time.
Support triage
A form that asks the clarifying questions before the ticket exists, so it arrives reproducible instead of as "it doesn't work".
First-generation conversational form vs. Diaform
Typeform-style conversational form
- Conversational look, static behavior
- Fixed sequence, hand-built logic jumps
- Vague answers stored as-is
- Can't answer respondent questions
- Raw field data out the other end
Diaform
- A live conversation run by AI
- Adapts per respondent, no branches to build
- Vague answers clarified in the moment
- Answers questions from your business context
- Summaries, sentiment, and transcripts out the other end
Frequently asked questions.
The practical details behind setting up, running, and scaling this kind of research with Diaform.
A form that collects information through a chat-like exchange, one question at a time, instead of a page of fields. The term now spans two generations: static forms with conversational presentation (Typeform and its clones), and AI-run forms like Diaform where the conversation genuinely adapts to each answer.
More conversations your team can run.
Explore the other ways Diaform can turn a static request for feedback into a useful conversation.
Your customers have more to say.
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