Customer time eats build time
Every hour on a call is an hour not shipping. At pre-PMF stage, both matter, and one always wins, usually the wrong one.
Stay close to customers. Without burning hours on calls.
Diaform was built by a founder for founders. Discovery, MVP feedback, churn, PMF: keep your finger on the pulse of every user with an AI that runs the conversation while you ship the product.
14-day free trial · No demo required
The founder time trap
Zoom fatigue is real
By call number five, you're not listening as well. The 80th time you ask 'walk me through how you currently do this' is not as sharp as the first.
You hear from the loudest, not the truest
The customers who reply to your DMs aren't always the ones whose feedback should drive the roadmap. You need a way to hear from the quiet ones too.
Why founders pick Diaform
01
Built by a founder
Tuned for early-stage workflows: small lists, fast iteration, pricing experiments, and the kind of raw discovery conversations YC drills you on.
02
From idea to running study in 15 minutes
Write the questions you'd ask on a call. Add product context. Share the link. No setup, no scripting, no integrations required.
03
Voice answers, emotional and candid
Voice typically pulls 2-3× longer answers. For early-stage discovery that's where the gold lives: the half-finished sentence that reveals the real problem.
04
Mid-conversation automations
Have the AI ping your phone when a hot prospect raises their hand, capture an email for follow-up, or offer to book a call.
05
30+ languages out of the box
If your users are global, the AI talks to them in their language and summarizes back to English. No translators, no awkward English-only forms.
06
Cheap to start
14-day free trial. Paid plans start at $49/month after that, with higher tiers for teams that need more volume.
What founders run on Diaform
Early customer discovery
Validate whether the problem is real, urgent, and worth paying for, without scheduling 20 calls.
MVP feedback
Send the link to your first 50 users. Find out what they actually used, what confused them, and what they wish existed.
Founder-led sales discovery
Run a structured discovery conversation before a sales call, so you walk in with the real pain mapped.
Churn deep-dive
When someone cancels, the AI runs the exit conversation you don't have time to do. Patterns emerge fast at low N.
PMF measurement
Run the "how disappointed would you be if you could no longer use this" survey with proper follow-up on the why.
Pricing reactions
Test pricing tiers and packaging before you change the page. Get the wince and the willingness in the same conversation.
Frequently asked questions.
The practical details behind setting up, running, and scaling this kind of research with Diaform.
Especially then. Pre-PMF is when every customer conversation matters most and you have the least time to do them. Diaform exists so you don't have to choose between shipping and listening.
More conversations your team can run.
Explore the other ways Diaform can turn a static request for feedback into a useful conversation.
Your customers have more to say.
Get an AI feedback agent that listens, follows up, and turns every conversation into answers your team can act on.
Launch your first AI feedback agent in minutes.