No testimonials, ever
Asking 200 customers for a quote yields three replies. Setting up a CMO conversation takes a month. Your case study pipeline is permanently dry.
Concept-test before launch. Collect testimonials after.
Diaform runs AI-led customer conversations for marketing teams: message testing, concept validation, persona research, and testimonial extraction. Real customer voice, without the agency invoice.
14-day free trial · No demo required
Where marketing research breaks
You can't validate a concept pre-launch
The choice is usually: ship the campaign and hope, or pay an agency $40k for a message test that lands six weeks late.
Persona research is stale
The personas in your deck were built from sales calls that happened during a different macro environment. Real buyers describe themselves differently now.
What marketing teams get from Diaform
01
Concept testing in a week
Show two messaging concepts and ask for unaided reaction. The AI probes on what landed, what confused, and what the buyer would tell a colleague.
02
Testimonial extraction at scale
Send the link to happy customers post-launch or post-renewal. The AI surfaces quotable moments and asks permission to use them.
03
Switching stories on tap
Run competitive switching conversations with new customers. Build the 'why we switched' content your sales team wishes existed.
04
Persona refresh, quarterly
Run the same study every quarter. Watch how buyer language, jobs, and triggers evolve, and update your messaging before it goes stale.
05
30+ languages
Test global messaging in the buyer's native language. The AI runs locally and summarizes in English for the team.
06
Per-campaign knowledge base
Upload the concept, the brief, the competitor positioning. The AI uses that context to ask sharper, more relevant follow-ups.
Studies marketing teams run on Diaform
Testimonial extraction
Surface usable quotes from customers who'd never agree to a Zoom recording.
Concept testing
Validate a campaign concept, headline, or positioning before you spend on production and media.
Message testing
A/B different headlines and value props. Get clustered preference and the why behind it.
Persona research
Refresh your ICP definitions with real buyer language from people who recently bought.
Competitive switching analysis
Understand exactly why customers left a competitor for you, in their own words, ready for your enablement deck.
Win/loss conversations
Run win/loss with both sides. Catch deal-killer objections and the moments that tipped the buy.
Frequently asked questions.
The practical details behind setting up, running, and scaling this kind of research with Diaform.
Yes. The AI can be configured to ask for explicit testimonial permission inside the conversation, capture name and title, and confirm what's quotable. Everything is logged with timestamps for compliance.
More conversations your team can run.
Explore the other ways Diaform can turn a static request for feedback into a useful conversation.
Your customers have more to say.
Get an AI feedback agent that listens, follows up, and turns every conversation into answers your team can act on.
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