Feedback is fragmented across teams
Product, CS, sales, marketing, and support each run their own tool. Five tools, five formats, zero shared truth. The same customer pain shows up in three places and never gets prioritized.
An AI interviewer built for SaaS workflows.
Onboarding, churn, NPS, expansion, win/loss, pricing. Diaform runs every customer conversation a SaaS company needs through a single AI-led platform. Stop fragmenting feedback across five tools.
14-day free trial · No demo required
Customer feedback shouldn't live in five different tools
Most SaaS companies have customer feedback scattered everywhere. Product runs Mixpanel. CS runs Gainsight. Marketing has a Typeform. Sales has Gong. Support has Intercom surveys. Each team gets a slice. Nobody sees the whole picture, and the only way to get a cross-functional view is to ask three people to export CSVs.
Diaform is one platform for every customer conversation in the SaaS lifecycle. The same AI interviewer handles onboarding pulses, churn interviews, NPS follow-ups, expansion research, win/loss, and pricing studies. One shared library of insights. Each team gets the workflow they need; the company gets a single voice-of-customer source of truth.
Where SaaS feedback breaks down
Quant data without qualitative depth
Every team has dashboards. Few have the why. Building qualitative ops on top of every existing tool is too expensive for most SaaS companies.
Research doesn't scale with the customer base
When you have 50 customers, talking to all of them is tractable. At 5,000 it's impossible, exactly when the patterns become statistically meaningful.
What SaaS companies get from Diaform
One platform across the lifecycle
Onboarding to churn to expansion. Same AI interviewer, same synthesis engine, one shared research library.
SaaS-tuned mid-interview automations
Built around the workflows SaaS teams need: Slack alerts, save offers, email capture, meeting booking, CRM webhook fires.
Per-product or per-team knowledge base
Upload PRDs, pricing, playbooks, ICP definitions. Each team's studies use the right context without manual setup every time.
Branded subdomain by default
Customers see your brand on every study. Custom domain available on the Business plan for fully white-labeled experiences.
30+ languages
Global SaaS customer bases get interviewed in their native language. Summaries return in English for cross-team review.
Slack, webhooks, CSV
Pipe results into the systems your teams already live in, no engineering project required.
Every SaaS feedback workflow, in one place
Onboarding feedback
Trigger a pulse at day 7, 14, or 30 to catch friction before it becomes churn.
Churn interviews
AI-led cancel interviews with optional save offers fired mid-conversation.
NPS follow-up
Auto-trigger a real conversation on every score so you never look at numbers without context.
Expansion research
Identify which accounts are ready for more, based on what they say, not just usage data.
Win/loss interviews
Run win/loss across closed deals to surface the real decision drivers and objections.
Pricing research
Test packaging and price points with real prospects before you change the page.
Frequently asked questions
Q
How does this fit alongside Mixpanel, Gainsight, and Gong?
It's the qualitative layer underneath them. Mixpanel shows what; Gainsight shows risk; Gong shows what was said on calls. Diaform runs structured AI interviews everywhere those tools can't reach, and pipes the structured output back via webhook.
Q
Can different teams have separate workspaces or projects?
Yes. Each team can run its own projects with its own knowledge base and branding, while sharing access to a unified library of customer insights.
Q
What about white-labeling for customer-facing studies?
Branded subdomain is included by default. Custom domain (e.g. feedback.yoursaas.com) is available on the Business plan for fully white-labeled studies.
Q
How do you handle PII and security?
Customer responses live in your account with controlled access. You can delete individual transcripts or full studies at any time. Webhook output lets you keep raw data inside your own systems if you prefer.
Q
What's the integration story?
Slack and webhooks out of the box, CSV export always, plus a knowledge base you can populate via upload. Most SaaS teams trigger interviews from product events via webhook and pipe results into their CRM or BI stack.
Q
Pricing for a multi-team rollout?
Pro is $89/month per workspace, Business $149/month with custom domain and additional capacity. Most SaaS companies start one team on Pro and expand as usage proves out.
Explore more
Dive into the other ways Diaform can power your research.
Onboarding feedback
Catch onboarding friction in the moment with AI conversations triggered at the right milestone.
Churn surveys
AI-led cancel interviews with built-in save offers and real reason capture.
NPS follow-up
Auto-trigger follow-up conversations on every score to learn the why behind the number.
Ready to upgrade your feedback loop?
Stop guessing why users leave. Start an automated interviewer in seconds and get the deep insights of a Zoom call at the scale of a survey.
14-day free trial · No demo required