What is Diaform?
Diaform is an AI-powered conversational interview tool that replaces static feedback forms with intelligent, adaptive conversations. Instead of asking respondents to fill out a rigid form, Diaform deploys AI agents that conduct natural interviews, ask contextual follow-up questions, and generate structured summaries with sentiment analysis.
Think of Diaform as turning every feedback form into a 1-on-1 interview with a skilled researcher—but automated, scalable, and available 24/7.
How It Works#
Diaform transforms feedback collection into a simple, five-step process:
Create a Project
Set up a new AI interviewer for your product, service, or research topic. Give it a name and choose your preferred language.
Add Questions
Define what you want to learn. Choose from pre-built templates or write custom questions. Set the probing intensity to control how deeply the AI follows up on each answer.
Share Your Link
Get a unique interview link (e.g., yourcompany.diaform.io/c/projectId) and share it with respondents via email, embed it on your site, or display it as a QR code.
AI Conducts Interviews
The AI engages respondents in natural conversations, adapting follow-up questions based on their answers, tone, and sentiment. Supports both text and voice input.
Get Structured Insights
Each completed interview generates a structured response with an AI summary, per-question answers with sentiment scores, extracted keywords, notable quotes, and the full transcript.
Key Differentiators#
- Natural Follow-Up Questions:
The AI doesn't just collect answers—it digs deeper with contextual follow-ups. Control the depth with probing intensity settings (low, medium, or high).
- Sentiment Analysis Per Answer:
Every answer is analyzed for sentiment (positive, negative, neutral, mixed), helping you quickly identify satisfaction, frustration, or areas of concern.
- Structured Summaries:
Each interview generates an AI-written summary that distills the key points, themes, and actionable insights from the conversation.
- Voice Support:
Respondents can speak their answers instead of typing, making feedback collection faster and more accessible.
- Multi-Language Support:
Create interviews in multiple languages to reach a global audience with native-language experiences.
- Automations:
Set up rules that trigger mid-interview when the AI detects specific topics (e.g., "pricing") or sentiments (e.g., "churn risk"). Automatically offer discounts, book meetings, or send Slack alerts.
Who It's For#
Product Teams
Validate ideas, prioritize features, and understand user pain points through in-depth product discovery conversations.
UX Researchers
Conduct scalable qualitative research with follow-up questions that adapt to each respondent's experience.
Customer Success
Identify at-risk customers, understand churn drivers, and collect actionable feedback at scale.
Founders
Stay close to your customers without spending hours on manual interviews. Get honest, detailed feedback automatically.
Use Cases#
Diaform adapts to any feedback scenario where you need more than surface-level answers:
- Customer Satisfaction (CSAT/NPS): Go beyond scores—understand the "why" behind ratings with follow-up conversations.
- Churn Exit Interviews: Automatically interview churning customers to identify retention opportunities and product gaps.
- Post-Purchase Feedback: Capture detailed impressions right after purchase to optimize onboarding and product experience.
- Product Discovery: Test new ideas, validate hypotheses, and explore user needs through open-ended conversations.
- Onboarding Feedback: Identify friction points in your onboarding flow and understand where new users get stuck.
Ready to get started? Check out the Quick Start Guide to launch your first AI interview in under 5 minutes.