Activity Metrics
Activity Metrics show how respondents engage with a project's interview link.
Four Key Metrics#
Opened#
What it measures: The number of people who loaded the interview page.
Why it matters: Helps you understand reach. A high opened count with a low started count can indicate bounce or weak initial framing.
Started#
What it measures: The number of respondents who sent their first message.
Why it matters: Started conversations show active engagement.
Completed#
What it measures: The number of interviews that finished with a generated summary.
Why it matters: Completed interviews provide the richest analytics, including sentiment, keywords, quotes, and structured summaries.
Completion Rate#
What it measures: The percentage of engaged conversations that were completed.
The activity calculation uses completed conversations compared with started plus completed conversations.
A low completion rate can mean the interview is too long, questions are unclear, or probing intensity is too high.
Country Distribution#
The country map shows where respondents are located based on IP geolocation.
Use it to:
- Confirm you are reaching the intended regions
- Spot unexpected geographic interest
- Compare response volume across countries
Country data is based on IP geolocation and can be affected by VPNs or network routing.
Date Filtering#
Activity metrics are all-time metrics for the project. They are separate from the date-filtered sentiment and keyword analytics.
Improving Completion Rate#
Keep Interviews Focused#
Start with 3-5 core questions. The AI may ask follow-ups, so a short base list can still produce deep responses.
Use Medium Probing Intensity First#
Medium probing is usually a good default. Use High only for questions where depth matters more than speed.
Write a Clear Start Message#
Tell respondents why you are asking and what kind of feedback you want.
Share at the Right Moment#
Send the link when the respondent has fresh context, such as after onboarding, a purchase, support, or cancellation.
What You Can Learn#
- How many people are reaching the interview page
- How many start after opening the page
- How many complete the interview
- Which countries respondents are coming from
- Whether recent question or start-message changes may be affecting completion