Activity Metrics
Activity Metrics help you understand how respondents are engaging with your interviews. Track how many people open, start, and complete your interviews, where they're located, and how your usage compares to your plan limits.
Four Key Metrics#
Opened#
What it measures: The number of people who loaded the interview page.
What it includes: Anyone who visited the interview URL, regardless of whether they interacted with it or not.
Why it matters: Helps you measure the reach of your interview link. If you have a high opened count but low started count, respondents might be bouncing before engaging.
Started#
What it measures: The number of respondents who sent their first message in the interview.
What it includes: Only respondents who actively began the conversation by typing or speaking a response.
Why it matters: This is a better indicator of true engagement than "opened". If your started count is low relative to opened, consider improving your start message or making the first question more inviting.
Completed#
What it measures: The number of interviews that finished with a full AI-generated summary.
What it includes: Only interviews where the respondent answered all questions and the AI generated a structured summary.
Why it matters: Completed interviews provide the richest insights. Track this metric to understand how many high-quality responses you're collecting.
Completion Rate#
What it measures: The percentage of started interviews that were completed.
Formula: Completed ÷ Started × 100
Why it's calculated this way: We exclude "opened" from the calculation because it includes bounces and people who never engaged. The completion rate focuses on respondents who showed intent by starting the interview.
Benchmark: A good completion rate is 60-80%. Below 50% suggests friction in the interview flow.
A low completion rate might indicate that your interview is too long, questions are unclear, or the probing intensity is set too high.
Country Distribution#
The Country Distribution map shows where your respondents are located, based on IP geolocation:
- Interactive World Map: Click on countries to see the exact count of respondents from each location
- Top Countries List: Shows the top 10 countries ranked by response volume
- Use Cases:
- Validate that you're reaching your target audience geographically
- Identify unexpected markets or regions showing interest
- Tailor follow-up questions or product features to specific regions
Country data is determined by IP address geolocation and may not always be 100% accurate (e.g., if respondents use VPNs).
Usage Tracking#
Separate from interview metrics, the Usage section tracks your conversation usage against your plan limit:
Daily Usage Chart#
- Breakdown by Project: See which projects are consuming the most conversations
- Date Range Filter: View usage over the last 7, 30, or 90 days
- Stacked Bar Chart: Visualize daily conversation volume across all projects
Per-Project Totals#
Shows the total number of conversations per project within the selected date range. Helps you identify which projects are most active.
Overall Total vs. Plan Limit#
- Current Usage: Total conversations used in the current billing period
- Plan Limit: Maximum conversations allowed on your current plan
- Usage Percentage: Visual indicator showing how close you are to the limit
- Overage Alerts: Notifications when you approach or exceed your plan limit
Usage resets at the start of each billing period. See the Billing guide for details on plan limits and overages.
Date Filtering#
All activity metrics support date range filtering:
- Quick Presets: Last 7 Days, Last 30 Days, Last 90 Days, All Time
- Custom Ranges: Select any start and end date to analyze a specific period
- Comparison: Metrics are automatically compared to the previous period of equal length
Example: If you filter to January 1-31, the dashboard will compare those metrics to December 1-31 to show growth or decline.
Tips for Improving Completion Rate#
If your completion rate is lower than expected, try these strategies:
Keep Interviews Focused (3-5 Questions)#
Long interviews lead to respondent fatigue. Limit your interview to 3-5 core questions to maximize completion.
Use Medium Probing Intensity for Most Cases#
High probing intensity can make interviews feel too long. Start with Medium and adjust based on completion rate.
Learn more: Probing Intensity
Write a Warm, Specific Start Message#
Your start message sets the tone. Make it welcoming, explain why you're asking for feedback, and reassure respondents that their time is valued.
Example:
"Thanks for taking 5 minutes to share your feedback! Your insights help us build a better product. Let's dive in."
Learn more: General Settings
Share with the Right Audience at the Right Time#
Timing matters. Send interview links when respondents are most engaged:
- Post-purchase feedback: immediately after checkout
- Churn interviews: within 24 hours of cancellation
- Product discovery: when users show interest in a new feature
Learn more: Publishing & Sharing
What You Can Learn#
Activity metrics help you answer questions like:
- How many respondents are engaging with my interview each week?
- What's my completion rate, and how does it compare to last month?
- Which countries are my respondents from?
- Am I approaching my plan's conversation limit?
- Which projects are driving the most usage?
Monitor your completion rate weekly. If it drops suddenly, investigate whether recent changes to your questions, start message, or probing intensity might be causing friction.