Conditional Logic
Conditional logic is an optional instruction on a question that tells the AI when that question should be asked or skipped.
Use it to avoid redundant or irrelevant questions. The AI evaluates the instruction against what the respondent has already said before asking the question.
What Conditional Logic Does#
Each question can include a Conditional Logic field:
- Maximum length: 500 characters
- Format: Plain-English instruction
- Visibility: Hidden from respondents
- Behavior: Controls whether the question is asked or skipped
If the condition says the question is not relevant, the AI skips that question and moves to the next one.
Examples#
Skip Competitor Questions When No Competitor Was Mentioned#
Question:
Which alternative tools did you compare us against?
Conditional Logic:
Ask this only if the respondent has mentioned evaluating another tool or competitor.
What happens: If the respondent has not mentioned alternatives, the AI skips this question.
Ask Pricing Follow-Up Only When Pricing Came Up#
Question:
What pricing model would feel fair for this product?
Conditional Logic:
Ask this only if the respondent mentioned price, budget, affordability, or value for money.
What happens: The question is asked for price-sensitive respondents and skipped for others.
Skip Setup Questions for Users Who Have Not Tried the Product#
Question:
What was confusing during setup?
Conditional Logic:
Ask this only if the respondent has already tried setting up or using the product.
What happens: Prospects who have not used the product are not asked to describe a setup experience they never had.
Ask Churn Details Only When They Are Leaving#
Question:
What would have changed your decision to leave?
Conditional Logic:
Ask this only if the respondent said they are cancelling, leaving, switching, or seriously considering churn.
What happens: The interview explores retention only when the topic is relevant.
How It Works With Probing Intensity#
Conditional logic decides whether the base question should be asked. Probing intensity controls how deeply the AI follows up after the respondent answers.
- Low: Up to 1 follow-up
- Medium: Up to 3 follow-ups
- High: Up to 5 follow-ups
Conditional logic does not increase those follow-up limits. If a question is skipped, no follow-ups are asked for that question.
Best Practices#
Write Ask/Skip Instructions#
Good conditional logic is explicit about whether the question should be asked.
Good:
Ask this only if the respondent mentioned a competitor or alternative tool.
Less reliable:
Talk about competitors if relevant.
Base It on Earlier Answers#
Conditional logic works best when it references information the respondent may already have shared.
Good:
Skip this if the respondent already explained why onboarding was difficult.
Less useful:
Ask this if the respondent is a power user.
Keep It Short#
You have 500 characters. Use one clear rule instead of several competing conditions.
Avoid Using It for Follow-Up Strategy#
Use conditional logic for question relevance. Use probing intensity for follow-up depth.
Test the Interview#
Try both paths: one answer that should make the question appear and one answer that should make it skip.
When to Use Conditional Logic#
Use conditional logic when:
- A question only applies to a subset of respondents
- Earlier answers may already cover the topic
- You want to avoid asking about experiences the respondent has not had
- You are branching between customer, prospect, churn, or competitor-specific questions
You do not need conditional logic for every question. General open-ended questions can usually stay unconditional.