Email Collection

Diaform no longer shows a separate email collection screen before the interview starts. If you want to collect a respondent's email address, add it as one of your interview questions.

This keeps the flow conversational: the AI asks for the email during the interview, applies your required-question rules, and includes the result in the response summary.

How to Collect an Email#

What email address should we use if we need to follow up?

What Respondents Experience#

The email question appears naturally inside the interview, just like any other question. If the question is required, the AI will ask for a real answer before moving on.

For personal data questions such as email, name, phone, or date, Diaform checks that the respondent provided the requested information. If they dodge the question, the AI will ask again. After repeated dodges, the interview can end instead of continuing without the required data.

Where the Email Appears#

When email is collected as an interview question, it appears in the structured response summary for that question.

After the interview completes, Diaform also asks the post-processing AI to extract a valid respondent email from the conversation. If it finds one, Diaform stores it as the respondent email, so it can appear in response metadata, CSV exports, and webhook summary data.

If no valid email is found, the respondent email field remains empty. The original answer still appears in the response summary.

When to Make Email Required#

Make the email question required when you need a reliable way to follow up, such as:

• Investigating negative feedback
• Scheduling customer research
• Following up on feature requests
• Handling support or churn-risk interviews
• Routing qualified leads to your team

Leave it optional when anonymous feedback matters more than contactability.

Example Email Questions#

General follow-up

What email address should we use if we need to follow up about your feedback?

Support escalation

What email address can our support team use to contact you about this issue?

Research participation

If you are open to a short follow-up conversation, what email address should we use?

Best Practices#

1. Explain why you are asking: Respondents are more likely to share contact details when the reason is clear.
2. Place sensitive questions later: Ask for email after the respondent understands the purpose of the interview.
3. Use Required only when necessary: Required email questions can reduce completion rate.
4. Keep the wording specific: Say what the email will be used for.
5. Review responses carefully: Email extraction is designed for clear respondent-provided addresses. Check the response detail before using it for important follow-up.

Next Steps#