Email Collection

Email collection allows you to capture respondent email addresses before the interview starts. This feature is perfect for following up on feedback, identifying high-value accounts, or closing the loop on feature requests.

What It Does#

When email collection is enabled, respondents see an email input screen before the interview begins. They can either:

• Enter their email address and proceed
• Click "Skip" to proceed without providing an email (email is always optional)

Once submitted, the interview starts immediately.

How to Enable Email Collection#

End-User Experience#

When a respondent opens your interview link, they'll see:

1. Email collection screen with:

   • Your custom message (or the default message)
   • An email input field
   • A "Submit" button to proceed
   • A "Skip" button to bypass email collection

2. Interview starts immediately after submission or skip

The experience is fast and non-intrusive, designed to minimize friction while still capturing valuable contact information.

Where Emails Appear#

Once collected, respondent emails are accessible in multiple places:

• Responses List: Visible in the main responses table on your dashboard
• CSV Exports: Included as a column when you export interview data
• Webhook Payloads: Sent to your webhook endpoint if integrations are configured
• Individual Response Details: Shown in the response detail view

This makes it easy to follow up on specific feedback or segment respondents by email domain (e.g., enterprise accounts).

Use Cases#

Here are some common scenarios where email collection is valuable:

Follow Up on Negative Feedback#

If a respondent expresses frustration or dissatisfaction, having their email allows you to:

• Reach out personally to resolve the issue
• Offer support or a workaround
• Turn a detractor into a promoter

Close the Loop on Feature Requests#

When someone suggests a feature or improvement:

• Email them when the feature ships
• Invite them to beta test the new functionality
• Show them you listened and acted on their feedback

Identify High-Value Accounts#

For B2B products, email domains can help you:

• Spot enterprise accounts or strategic customers
• Prioritize feedback from key accounts
• Trigger sales or success team notifications (via automations)

Build a Feedback Community#

Use collected emails to:

• Invite engaged respondents to user research sessions
• Create a "product council" of power users
• Send updates about how their feedback shaped the product

Segment Responses by Customer Type#

With emails, you can:

• Differentiate between free and paid users
• Identify feedback from specific customer segments
• Analyze patterns by company or domain

Best Practices#

1. Explain the "Why": In your custom message, tell respondents why you're asking for their email. For example: "Enter your email so we can follow up on your feedback and let you know when we ship your suggestions."

2. Keep It Optional: Never force email collection. The "Skip" button ensures respondents who value privacy can still share feedback.

3. Reassure Privacy: If relevant, add a note like "We'll never share your email with third parties" to build trust.

4. Test the Flow: Before sharing your interview link, test the email collection screen yourself to ensure the message and behavior feel right.

5. Follow Up Thoughtfully: If you collect emails, make sure you actually follow up. Respondents who share their contact info expect to hear back.

Example Messages#

Here are some examples of effective email collection messages:

For Product Feedback:

"Enter your email so we can follow up on your feedback and let you know when we ship your ideas. (Optional)"

For Customer Support:

"Leave your email if you'd like us to reach out and help resolve any issues. (Optional)"

For Research:

"Enter your email to be notified when we publish the results of this research. (Optional)"

For Beta Testing:

"Share your email to get early access to new features based on your feedback. (Optional)"

Next Steps#