Question Templates
Question templates are pre-built sets of interview questions designed for common use cases. They help you launch effective interviews quickly without starting from scratch.
When Templates Appear#
Templates are available in two places:
- During onboarding: When you create your first project, you'll be prompted to choose a template
- When adding questions: In the Questions tab of any project, you can select a template to populate or replace your questions
Available Templates#
Diaform offers 6 templates, each optimized for a specific interview type:
Customer Satisfaction
4 questions designed to measure satisfaction and understand user sentiment.
Use this for: Ongoing health checks, quarterly feedback, post-support surveys, general CSAT/NPS research.
Questions:
- What has your overall experience been like with our product?
- What's working well for you?
- What's one thing you wish worked differently?
- How likely are you to continue using our product?
Churn Exit Interview
4 questions designed to understand why customers are leaving and what could have retained them.
Use this for: Automatically interviewing churning customers, identifying retention opportunities, understanding product gaps.
Questions:
- What's the main reason you're leaving?
- Was there anything we could have done differently that would have changed your decision?
- What will you use instead?
- What will you miss about our product, if anything?
Post-Purchase Feedback
4 questions designed to capture detailed impressions right after a purchase.
Use this for: Understanding decision-making, optimizing checkout and onboarding, identifying friction in the purchase flow.
Questions:
- How was your purchase experience?
- What factors influenced your decision to buy?
- What are your first impressions now that you've made the purchase?
- Was there anything that almost stopped you from buying?
Product Discovery
5 questions designed to explore user needs, validate ideas, and understand workflows.
Use this for: Testing new product ideas, prioritizing features, understanding pain points, validating market fit.
Questions:
- Tell me about your current workflow. What tools do you use?
- What are your biggest pain points or frustrations with your current setup?
- If you could design the ideal solution, what would it look like?
- How much would you be willing to pay for something like that?
- What have you tried in the past to solve this problem?
Onboarding Feedback
4 questions designed to identify friction points in your onboarding flow.
Use this for: Optimizing onboarding, reducing time-to-value, identifying where new users get stuck or confused.
Questions:
- How was your setup and onboarding experience?
- Was there anything confusing or unclear during onboarding?
- How long did it take you to get your first value from the product?
- What would have made onboarding easier or faster?
Custom
Start from scratch with a blank slate.
Use this for: Specialized research that doesn't fit the other templates, highly specific use cases, or when you want full control from the beginning.
Questions: None (you add your own).
Templates Are Starting Points#
All templates are fully editable. After selecting a template, you can:
- Edit the wording of any question
- Reorder questions by dragging them
- Add new questions
- Remove questions you don't need
- Adjust probing intensity for each question
- Add conditional logic
Think of templates as scaffolding—they give you a proven structure, but you customize them to fit your specific needs.
How to Choose a Template#
Match the template to your research goal, not your industry or product type:
- Want to understand why users are leaving? → Churn Exit Interview
- Want to measure ongoing satisfaction? → Customer Satisfaction
- Want to validate a new feature idea? → Product Discovery
- Want to improve your onboarding? → Onboarding Feedback
- Want to understand purchase motivations? → Post-Purchase Feedback
- Have a unique research goal? → Custom
If you're not sure, start with Customer Satisfaction—it's the most versatile template and works for general feedback in almost any context.
Applying a Template#
During Onboarding#
When you create your first project, you'll see the template selection screen:
- Review the 6 template options
- Click on the template that matches your goal
- Click "Continue"
- The questions will be pre-populated in your project
- Edit, add, or remove questions as needed
- Click "Save" to finalize
In an Existing Project#
To apply a template to an existing project:
- Go to the Questions tab in your project
- Click "Load Template" at the top of the page
- Select a template from the modal
- Choose whether to replace your existing questions or append the template questions to your current list
- Click "Apply"
If you choose "Replace," your current questions will be permanently deleted. Use "Append" if you want to keep your existing questions and add the template questions below them.
Customizing Template Questions#
After applying a template, you can customize each question:
Edit Question Text#
Click on any question to edit the wording. Make it more specific to your product, brand voice, or research goals.
Template: "What has your overall experience been like with our product?"
Customized: "What has your experience been like using [YourProduct] over the past month?"
Adjust Probing Intensity#
Each template question comes with a default probing intensity (usually Medium). Change it based on how deeply you want to explore that question:
- Low: Quick pulse checks, less critical questions
- Medium: Default for most questions
- High: Critical questions where every detail matters
Add Conditional Logic#
Templates don't include conditional logic by default (to keep them flexible). Add custom logic to any question to make the AI more adaptive.
For example, in the Churn Exit Interview template, you might add this conditional logic to "What's the main reason you're leaving?":
If the user mentions a competitor, ask what they like better about that competitor. If they mention pricing, ask about their budget and what pricing would work.
Reorder Questions#
Drag and drop questions to change the order. Start with easier, open-ended questions and save more sensitive topics (like pricing or churn reasons) for later in the interview when rapport is established.